Getting to know: Thalita Ferraz
INTRODUCE YOURSELF, NO WAY, INTRODUCE YOURSELF OKAY!
My name is… Thalita Ferraz (Hello Thalita)
HOW LONG HAVE YOU BEEN BLOGGING FOR?
I’ve been blogging for 2 years. I started in Brazil and then after a year, I decided to change my audience and start it all over in the US. It's a lot of fun, but pretty exhausting a times!
WHAT WAS IT THAT GOT YOU STARTED?
I love fashion and beauty and I thought that creating a blog would help me share my outfits and fashion tips.
WHAT DID YOU DO BEFORE YOU WERE AN ONLINE SENSATION?
I was working as a nanny in the US during my exchange program. In 2013, I decided to come to America and try something new. Now I have a n American husband and I get to work as a blogger/influencer which is what I really enjoy.
WHAT DOES A DAY IN YOUR SHOES LOOK LIKE?
First thing in the morning I take my dog on a walk and work out. Afterwards, I answer emails, and look over my blog, Pinterest and Youtube channel to see if there is anything I need to do. Depending on the day, I will record an a few outfit videos and edit them for the week. That usually happens on Tuesdays. I also try to get a full day to record videos for youtube and another day to take pictures. I always try to keep myself busy and there is plenty of stuff to do considering I'm active on so many platforms.
YOU HAVE 851K ON INSTAGRAM, 285K MONTHLY VIEWS ON PINTEREST AND OVER 150K SUBSCRIBERS ON YOUTUBE, HOW DO YOU MANAGE YOUR TIME ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS?
I try to work on each platform on specific days of the week. Mondays I focus more on the blog, Tuesdays and Wednesdays I try to create outfit videos for instagram and videos for Youtube, and the rest of my time I focus on Instagram/Pinterest. I also have a virtual assistant who helps me post things to various platforms which lightens my workload a little bit.
ARE YOUR AUDIENCES DIFFERENT PER PLATFORM?
Yes. I have a lot more Brazilian followers on my Instagram than people from the US. That’s because I started my career in Brazil. When I came to America to do my exchange program, that’s when I decided to change the focus of my Instagram to the US audience. Pinterest and Youtube channel mostly are from the US, and my followers on Instagram are changing from Brazilian to American every day.
WHAT’S YOUR FAVOURITE SOCIAL MEDIA OUTLET?
I love Instagram. It’s an easy platform to work on.
HOW DID YOU GROW YOUR AUDIENCE FROM US TO WORLDWIDE?
I created a lot more videos on my Instagram in English and always include English captions.
HOW DO YOU FIND THE INFLUENCER / BLOGGING INDUSTRY?
Overall pretty friendly. I have a few friends that had terrible experiences with influencer before, but not me. They were always very nice and friendly.
HAVE YOU EVER HAD ANY NEGATIVE BACKLASH FROM A POST, VIDEO OR BLOG YOU'VE PUBLISHED?
Not really. I always try my best to be careful. People nowadays take things too seriously.
HAVE YOU EVER BEEN TROLLED? (IF SO HOW DID YOU MANAGE YOUR MENTAL HEALTH AROUND THIS)
Yes. In Brazil I feel like people sometimes can be really mean. In the beginning I would always take things personally but now I just try to ignore it. It took a lot of time to get comfortable with people talking badly about me, but as an influencer you just need to realiSe some people act that way.
DO YOU BELIEVE IN DIVERSITY WITHIN THE INDUSTRY? IN THE US DO YOU SEE DIVERSITY AMONGST WHO BRANDS USE FOR CAMPAIGNS, IE, GIRLS OF DIFFERENT RACE, ABILITIES AND SIZES?
Not always. I feel like in the US they try to work with the same influencers. They are not too open to give new influencers a chance to work with them. You’re always going to see the same girl over and over again even though she doesn’t have very good engagement.
WHAT DO YOU THINK ABOUT INSTAGRAM HIDING 'LIKES’?
In my opinion that's going to change a lot for us as influencers and not in a positive way. Without likes, I feel like people won’t care as much about your content and it will be hard for brands to know who they should work with.
DESCRIBE YOUR STYLE IN 1 WORD?
HOW MANY LANGUAGES DO YOU SPEAK?
YOUR FAVOURITE FOOD?
FAV FASHION COLOUR COMBO?
Black and white
GO TO DATE NIGHT OUTFIT?
HEADING TO THE MOVIES, WHAT DO YOU WEAR?
A cute comfortable top, jeans and a jacket (it’s always so cold)
TOP TIP FOR BEING AN INFLUENCER/BLOGGER?
Be on time, especially when you’re working with brands, never give up and be patient. Many influencers are jerks. If you're punctual and do the work you say you will, they'll like to work with you.
FAV TREND FOR SUMMER AND WINTER?
For summer I’m all about the Square toe sandals and winter the Snake skin boots.
FAV LUXURY BRAND?
FAV HIGHSTREET BRAND?
WHEN YOU HIT 1 MILLION FOLLOWERS ON INSTAGRAM, HOW WILL YOU CELEBRATE?
I’m probably going to go to a dinner with my husband haha. He’s been really supportive of my work.
WHERE CAN WE SHOP YOUR LOOKS?
On my blog, under my OOTD page: https://www.hellothalita.com/ootd/